Flodesk For Digital Course Creators
As an online course creator, building a list of subscribers is critical to your success. You need to reach out to your audience regularly to keep them engaged and interested in your course as well as welcome them initially after they make the BIG purchase. Flodesk for Digital Course Creators is one of the best tools for managing your list of digital course subscribers.
In this blog post, we’ll explore how Flodesk can help you streamline your email marketing efforts and grow your online course business for less than $38 (or $19 with my affiliate link) a month!
Why Use Flodesk?
Flodesk is an email marketing platform designed for creatives and small businesses. It’s easy to use, visually appealing and offers a range of features that make it ideal for managing your list of digital course subscribers. If you’d like more information about why I love Flowdesk and how I use it in my business, check out my Flodesk Ultimate Guide!
In this post, we’re specifically talking about using Flodesk for your digital course! Here are some of the benefits of using Flodesk for your online course!
Easy-to-use Email Editor
One of the most significant advantages of Flodesk is its drag-and-drop email editor. You don’t need to have any coding experience to create visually appealing emails that engage your subscribers. Flodesk offers a range of templates, and you can customize them to match your branding and course theme. The result is professional-looking emails that showcase your digital course content and encourage your subscribers to take action.
Personalization Options
Flodesk also offers several personalization options that allow you to connect with your subscribers on a more personal level. You can use merge tags to include your subscriber’s first name, last name, or any other relevant information in your emails. This feature makes your emails feel more personalized and can increase the likelihood of your subscribers engaging with your course content.
3 More Pro’s Of Flodesk For Digital Course Creators
Segmentation Options
Flodesk also makes it easy to segment your list of digital course subscribers. You can create tags or segments based on subscriber behavior, such as whether they have purchased your course or clicked on a particular link in one of your emails.
This segmentation feature allows you to send targeted emails to specific groups of subscribers, increasing the chances of them engaging with your course content.
Automation Features
Flodesk also offers automation features that help you save time and streamline your email marketing efforts. You can create automated sequences that welcome new subscribers to your community, introduce them to your course content, and encourage them to purchase your course.
You can also set up trigger-based automation, such as sending an email when a subscriber abandons their cart or completes a course module. This automation ensures that your subscribers receive relevant emails at the right time, improving their experience and increasing their engagement.
Analytics & Reporting
Finally, Flodesk also provides analytics and reporting features that help you track your email marketing performance. I’m super excited that they’ve just recently added more analytics reports to the mix- which are super awesome!
You can see open and click-through rates for each email you send, as well as subscriber engagement metrics such as how many subscribers clicked on a particular link or completed a specific course module. These insights allow you to optimize your email marketing efforts and improve the effectiveness of your digital course content.
Digital Course Creators Welcome Sequence Setup
Here’s a step-by-step process for setting up your digital course welcome sequence in Flodesk:
- Log in to your Flodesk account and create a new automation. Choose the “Welcome Series” automation template as your starting point to save time.
- Name your email automation and choose the list of subscribers (course buyers) that you want to target for your digital course welcome sequence.
- Click “Create” to start building your email automation.
- In the first step of your welcome sequence, choose the time delay you want between when someone subscribes and when they receive their first email. You can also choose to send the email immediately if you want to deliver a welcome email directly after the purchase is made.
- Click “Design” to edit the content of your first email. You can use Flodesk’s drag-and-drop editor to create a visually appealing email that welcomes your subscribers and introduces your digital course.
- Personalize your email by using merge tags to include your subscriber’s first name, last name, or any other relevant information.
- Add a call-to-action (CTA) button that links to your digital course welcome page or course library.
- Click “Save and Exit” to save your email and return to the automation builder.
- Add another delay before sending the second email in your sequence. This delay could be a few days later, depending on how long you want to space out your emails.
- Click “Design” to edit the content of your second email. This email should continue to introduce your digital course and build excitement around the value it offers.
- Use merge tags to personalize your email and add another CTA button that links to your course welcome page for users to log in and complete lessons as needed.
- Click “Save and Exit” to save your second email and return to the automation builder.
- Continue adding delays and emails to your welcome sequence as needed. You might want to include additional content that showcases your digital course or offers helpful resources related to the course topic.
- Review your automation settings to make sure everything is set up correctly. You can choose to trigger the automation based on specific actions, such as when someone clicks a link in one of your emails if you’d like to send additional emails to people who are taking action.
- When you’re ready, click “Activate” to launch your digital course welcome sequence and start welcoming new subscribers to your community!
Flodesk For Digital Course Creators
In conclusion, managing your list of digital course subscribers is critical to your success as an online course creator. Flodesk (my favorite email marketing tool) offers a range of features that make it easy to create visually appealing emails, personalize your communications, segment your list, automate your email marketing, and track your performance.
By using Flodesk for your email marketing, you can streamline your efforts, engage with your subscribers, and grow your online course business. So make sure you think through your digital course welcome sequence and get it set up today for less than $38 (or $19 with my affiliate link) a month.
