How to Grow an Email List
You probably have already heard that building and nurturing an email list is a vital asset for small businesses. But maybe you’re still unsure of how to grow an email list and what this actually looks like for virtual business owners.
Let me just say I’m not an expert email marketer by any means. But I have been successful with email marketing on several of my brands, with some growing to over 20k subscribers in less than 5 years!
So from simple list growth to sales and nurture sequences that lead to passive income as well as BIG launch campaigns, I’ve really come to love email marketing and all that comes with it.
How To Grow Your Email List
Having an email list and email marketing in general is about more than just collecting email addresses; it’s about creating a loyal community that can significantly impact your business’s reach, engagement, and conversion rates- which is BIG for small business owners.
So if you’re open to exploring ways to grow your email list, this blog is up to you!
In this blog post, I want to share some of the strategies I’ve found to work the best for virtual business owners looking for effective ways to grow an email list!
Create Irresistible Lead Magnets
Lead magnets are your secret weapon for enticing potential subscribers to join your list in exchange for a valuable resource that ultimately solves a problem or makes their life easier.
What is a lead magnet?
A lead magnet is an irresistible free offer or valuable piece of content that you provide to your audience in exchange for their contact information, usually their email address. It’s like a virtual carrot that entices your potential customers or clients to join your email list or become a subscriber.
Lead magnets are powerful tools for building your email list and nurturing relationships with your target audience. They can take various forms such as ebooks, checklists, templates, webinars, or exclusive discounts, and they serve as a way to attract and engage your ideal customers while establishing yourself as an expert in your field.
So, think of it as a win-win situation where you provide value and collect leads to grow your business! It’s all about giving your audience a compelling reason to join your list.
Types of lead magnets to grow your email list.
Creating a lead magnet that addresses your audience’s pain points and needs will significantly boost your email list growth. Here are some examples of lead magnets you can create.
- E-books: Offer in-depth, valuable content in the form of an e-book related to your niche.
- Checklists: Simplify complex tasks for your audience with easy-to-follow checklists.
- Templates: Provide ready-to-use templates that can save time and effort.
- Exclusive Content: Give subscribers access to premium content, such as webinars, reports, or video tutorials.
Optimize Your Website for Opt-In Opportunities
Your website is a goldmine for email list growth opportunities. But you’ll have to make sure you have the right pieces in play, in the right spots to make the most of your website traffic!
By using compelling copy, along with clear and enticing call-to-actions throughout your website, you’ll set yourself up to capture the most leads from the current traffic you get.
Ensure your website is optimized to capture email leads effectively. Here’s how:
- Enticing Call-to-Actions: These should clearly communicate the value of signing up and what subscribers can expect to receive.
- Strategic Website Placement: Position opt-in forms and call-to-actions prominently on your website. Consider placing them on the homepage, in the sidebar, or within blog posts to ensure maximum visibility.
- Compelling Copy: Craft persuasive copy that clearly communicates the benefits of subscribing to your list or grabbing up your awesome lead magnet. And make sure to use strong, action-oriented words in your call-to-action buttons.
- Exit Popups: Employ exit popups that trigger when a visitor is about to leave your site. These popups are shown when a user on your website starts to move their mouse over to close the tab or the web browser window. These can be particularly effective in capturing last-minute sign-ups.
The main goal is to make it easy for visitors to subscribe. And by doing so, they’ll be more likely to not only join your email list, but engage in your content and stay for a while.
Collaborate with Industry Experts
Collaboration can be the key to the biggest and best list growth! It’s actually pretty amazing to be honest, so I want to make sure we end this post talking about collaborations and ways to do it effectively for growing your email list!
Collaborating with influencers in your industry can be a game-changer for your email list growth. Consider the following tactics:
- Guest Blogging: Contribute guest posts on influential websites to expose your brand to a broader audience. Include a freebie mention of backlinks to generate some optins for your lead magnets and help grow your list.
- Webinars: Co-host webinars with industry experts to showcase your expertise and gain access to their followers.
- Freebie Swaps: Partner with industry experts to swap out freebies to promote to each other’s audiences, offering an incentive for their followers to join your email list and vice versa.
- Free Product Bundles: Working with a group of collaborators to offer a paid product for free inside a bundle. Everyone promotes the bundle and all offers lead to email list growth thru a bunch of optins. 😊
- Virtual Summits: By speaking at or hosting your own virtual summit, you can effectively grow your list by hundreds and sometimes thousands of new subscribers! Click here to learn more about virtual summits.
How To Grow Your Email List
Growing an email list is an ongoing process that can bring remarkable long-term benefits to your small business. The sooner you start the better for your business!
By implementing a few of these strategies, you can effectively grow your email list and unlock the potential for increased reach, engagement, and revenue.
And remember… Don’t wait!
Start implementing these tactics today, and watch your email list flourish. Your small business’s success is just an email away!
Interested in Email Marketing?
Check out these resources!
- Email Marketing Membership, by Liz Wilcox
- Flowdesk 50% off 1st year
- Easy Email Designs with Flodesk: Build Beautiful Emails Like a Boss
- The Ultimate Guide To Flodesk For Digital Course Creators